The main goals for this logo were to make it more clear to read, move away from using Penn's official crest, and give it a modern update. The new logo establishes a bright and fresh color scheme for TSO, clearly states the organization, and interlocks the letters in representation of a united transfer community. ​​​​​​​
Old Logo
New Logo
Along with the logo update came a website update to match TSO's new image and make the website easier to navigate.

Old website front page

Old website interior page

Keeping the key function and purpose of the old website, the updated website has a cleaner design and a thoughtful reorganization of the pages, menu, and content.
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