The main goals for this logo were to make it more clear to read, move away from using Penn's official crest, and give it a modern update. The new logo establishes a bright and fresh color scheme for TSO, clearly states the organization, and interlocks the letters in representation of a united transfer community.
Along with the logo update came a website update to match TSO's new image and make the website easier to navigate.
Keeping the key function and purpose of the old website, the updated website has a cleaner design and a thoughtful reorganization of the pages, menu, and content.
Social and graphic content for TSO: